ExpertClick gives journalists a faster way to find credible expert sources — and gives experts a smarter way to become visible when media professionals are searching.
Journalists can search by topic, industry, keyword, or story angle — without digging through a cluttered directory.
Growth, leadership, branding, sales, and strategy.
Medical, wellness, aging, mental health, and care topics.
AI, cybersecurity, software, internet, and innovation.
Personal finance, banking, markets, taxes, and planning.
Law, policy, public issues, investigations, and risk.
Culture, family, travel, relationships, and daily life.
PR, publishing, speaking, podcasts, and media strategy.
Learning, workplace, coaching, careers, and training.
The homepage should immediately split users into the right journey instead of forcing everyone through the same long page.
Find credible sources, ask expert questions, and move faster when deadlines are tight.
Build a searchable expert profile and become easier for journalists to discover.
Instead of stacking dozens of links, organize the page around the core action: find a source or become findable.
Journalists and experts are routed into different landing pages with different goals.
Journalists join free. Experts review plans or create a profile. No competing CTAs.
Journalists find credible voices. Experts become visible to the people searching for them.
The existing homepage has powerful proof, but it needs to be compressed into a clean recognition section instead of scattered throughout the page.
Instead of overwhelming users with every link in the header, group the network into simple cards that explain what each tool does.
The core source-discovery platform connecting journalists and experts.
A directory-style resource for browsing expert sources by topic.
A tool for coordinating interview requests and expert responses.
Distribution for expert news, commentary, and announcements.
A community layer for media professionals and expert sources.
A simple help path for login, account, profile, and registration questions.
This direction keeps the credibility and history of ExpertClick, but makes the modern user experience clearer, cleaner, and much easier to navigate.